Growth Capital for Emerging Professional Sports
Sports Fund 1 is a private sports investment company created to provide growth capital and strategic oversight for selected sports-related businesses. Its initial investment focus is the expansion of the United States Basketball Network (USBN), including its professional teams, media platforms, sports technology, events, sponsorship assets, and supporting infrastructure.
Our strategy is designed to build long-term enterprise value through disciplined capital deployment, diversified revenue development, scalable operations, and active management oversight across the USBN ecosystem.
The Official Investment Company of the United States Basketball Network
Sports Fund 1 provides growth capital and strategic oversight to support the expansion of the United States Basketball Network (USBN). Its initial investment strategy focuses on professional teams, media platforms, sports technology, sponsorship assets, events, and operational infrastructure designed to build diversified revenue and long-term enterprise value.
OUR MISSION
To deploy capital responsibly, strengthen USBN’s operating platform, and support scalable sports businesses that create measurable value for investors, athletes, partners, and the communities they serve.
OUR VISION
To become the premier private investment company dedicated exclusively to the business of sports, creating opportunities where investors, athletes, and sports businesses succeed together.
“Success often begins with an opportunity others have overlooked. The right investment starts with believing in the right people—but belief alone is not enough. When vision is matched with capital, guidance, discipline, and the right resources, ambitious ideas can become successful and enduring businesses.”
Disciplined Capital Deployment
Capital should be deployed to solve a defined business need—not simply because an opportunity is connected to sports.
Sports Fund 1 evaluates the operating constraint, determines the capital required to address it, establishes measurable milestones, and monitors performance. Each investment decision considers how the proposed use of funds may improve operations, expand revenue capacity, strengthen infrastructure, or preserve strategic value.
Our investment approach is built on:
Understand the Business
Reviewing ownership, leadership, operations, revenue, expenses, liabilities, market position, and organizational capacity before capital is committed.
Define the Use of Proceeds
Connecting each investment to specific operating requirements, approved budgets, implementation timelines, and measurable business objectives.
Establish Accountability
Requiring financial controls, management reporting, milestone reviews, and clear responsibility for how investment capital is used.
Monitor Performance & Liquidity
Tracking revenue activity, audience growth, sponsor delivery, event execution, cash requirements, working capital, and operating reserves.
Sports Industry Focus
Focused on emerging professional basketball, sports media, technology, events, and related business opportunities.
Operator-Led Oversight
Combining investment capital with active planning, budgeting, execution, and operating support.
Disciplined Capital Deployment
Connecting each use of funds to defined business needs, approved budgets, measurable milestones, and accountability.
Diversified Revenue Development
Building revenue across sponsorships, media, tickets, merchandise, concessions, events, technology, and licensing.
Alignment With USBN Growth
Supporting the expansion of United States Basketball Network teams, markets, platforms, and operating infrastructure.
Governance & Accountability
Using financial controls, performance reporting, milestone reviews, and disciplined management oversight.
Explore the Sports Fund 1 Investment Opportunity
Request the Sports Fund 1 Investor Summary and schedule a conversation to learn about our strategy for financing the growth of the United States Basketball Network.
Founder-Led Leadership With Sports Operating Experience
Sports Fund 1 is led by Brian Caswell, its founder and the Chairman and CEO of the United States Basketball Network. He is responsible for investment evaluation, capital allocation, strategic planning, performance oversight, and the long-term direction of Sports Fund 1.
Brian’s experience includes commercial finance, professional basketball operations, team development, sponsorship sales, media, sports technology, and business development. This operator-led perspective allows Sports Fund 1 to evaluate opportunities based on both financial requirements and the realities of building and managing an emerging sports organization.
Independent accounting and financial reporting support is provided by Maurie West and WesTax, Inc., helping Sports Fund 1 maintain appropriate financial records, controls, and administrative oversight.