Why More Games Do Not Automatically Mean More Revenue A larger schedule creates more inventory. It also creates more expense,...

What Makes a Professional Basketball Team Investable? Talent creates the game. Disciplined ownership, controlled economics and measurable demand create the...

How We Evaluate a Potential Basketball Market A city can love basketball and still be the wrong place for a...

Why USBN Uses a Multi-Level League System A league should not reward teams simply for entering. It should create a...

From 10 Teams to 56: What Expansion Actually Requires Adding teams creates visibility. Building the infrastructure to support them creates...

The Business Behind one Basketball Game The fans see two teams, four quarters and a final score. The operator sees...

What Investors Misunderstand About Sport Businesses Sports businesses are frequently evaluated through the most visible parts of the industry: ticket...